Ah, that weird week between Christmas and New Year's. I always remember this line from the movie Mr. & Mrs. Smith: "At the end, you start thinking about the beginning." I don't like resolutions, or the practice of making them, as it seems like it's focusing on the failures of the previous year, and thus, [...]
I have committed the cardinal sin of marketing: I haven’t been blogging for own company. *GASP!!* I know, I know, bear with me. I HAVE been blogging for clients, so that’s something, but when it comes to my own marketing efforts, I have a tendency to do what most people do: put it on the [...]
In the digital age, the marketing industry is booming, and companies big and small are outsourcing their marketing efforts to stay ahead of their competition. As a client, you need to have a clear indication on how your marketing agency is working for your business. Knowing if they are invested in you and your success [...]
An authentic brand is personable – it's human! People want to interact with other people, not automated posting bots or white-washed PR firms. Follow these five tips for building a more authentic brand on your social networks. 1. Be Yourself! Be professional and appropriate, but be yourself. Actor Stephen Amell, who eschewed public relations assistance with [...]
