Ah, that weird week between Christmas and New Year's. I always remember this line from the movie Mr. & Mrs. Smith: "At the end, you start thinking about the beginning." I don't like resolutions, or the practice of making them, as it seems like it's focusing on the failures of the previous year, and thus, [...]
I have committed the cardinal sin of marketing: I haven’t been blogging for own company. *GASP!!* I know, I know, bear with me. I HAVE been blogging for clients, so that’s something, but when it comes to my own marketing efforts, I have a tendency to do what most people do: put it on the [...]
In the digital age, the marketing industry is booming, and companies big and small are outsourcing their marketing efforts to stay ahead of their competition. As a client, you need to have a clear indication on how your marketing agency is working for your business. Knowing if they are invested in you and your success [...]
